Big Tech

Google Faces Calls to Prohibit AI Videos for Kids on YouTube

The YouTube Kids app.

Photographer: Tiffany Hagler-Geard/Bloomberg

Alphabet Inc.’s Google is facing demands from child development experts to prohibit videos created with artificial intelligence from being shown or recommended to young viewers across YouTube and YouTube Kids.

More than 200 children’s specialists, advocacy groups and schools sent a letter to Google Chief Executive Officer Sundar Pichai and YouTube CEO Neal Mohan on Wednesday raising concerns about what they view as a lack of substance in many AI-generated YouTube videos that claim to be educational. In the letter, the advocates also criticized the perceived low quality of kids’ content being mass-produced by AI generators, and the rise in creators on Google’s YouTube video service that use artificial intelligence to make clips aimed at profiting off the world’s youngest and most impressionable viewers.