Red Lobster Set to Bring Back Endless Shrimp That Drove It to Bankruptcy

A Red Lobster restaurant in Alexandria, Virginia.Photographer: Ting Shen/Bloomberg

Red Lobster is on a mission to achieve what its new leader has said will be “the greatest comeback in the history of the restaurant industry.”

Apparently, that includes bringing back “Endless Shrimp” — an offering that proved so popular, and so costly, when it was a permanent fixture on Red Lobster’s menu that it helped tip the seafood chain into bankruptcy in 2024.