Consumer Tech
Whoop Raises $575 Million at a $10 Billion Valuation on Its Way to an IPO
Whoop is part of a growing cohort of consumer hardware brands that take a broader approach to fitness beyond just tracking workout stats.
Photographer: Halie Chavez/BloombergWhoop Inc., the maker of popular screenless fitness bands, is now valued at $10.1 billion after raising an additional $575 million, a new milestone on its way to an initial public offering.
The company, which now has more than 2.5 million members, was cash flow positive in 2025 and saw subscriptions increase 103% over the same period, it told Bloomberg News. The Series G round was led by Collaborative Fund, with participation from investors including Qatar Investment Authority, Mubadala Investment Co., Abbott Laboratories and GP Bullhound’s investment arm.