Consumer
Calvin Klein Sees Sales Boost From Demand for ‘Love Story’ Look
The series Love Story: John F. Kennedy Jr. & Carolyn Bessette has revived interest in the relationship that people celebrated and then mourned in the 1990s. And that’s also rekindled interest in the styles Bessette wore, including Calvin Klein.
Sales at Calvin Klein have increased so far this spring season versus last year, buoyed in part by viewership of Love Story, Stefan Larsson, chief executive officer of the brand’s parent company PVH Corp., said in an interview.