Telecom
AT&T Lures Customers With New Fiber, Mobile ‘Subscription’
The new plan positions AT&T to better compete with its peers.
Photographer: Michael Nagle/BloombergAT&T Inc. rolled out new all-in pricing for wireless phone and home internet service on Tuesday, starting at $90 a month for one mobile line, gigabit-speed home internet and up to three connected devices.
The Dallas-based company is modeling the new package after other consumer products that offer a single bill and limit additional charges, calling it “the industry’s first single subscription for unlimited connectivity.”