Meta Testing a New Premium Subscription on Instagram with Stealth View on Stories

Instagram is testing a new premium subscription that gives paying users access to exclusive features, part of an effort to build a reliable revenue stream outside of the company’s core advertising business.

The list of subscribers-only perks include several related to Instagram’s Stories product, such as the ability to view another person’s Story without them knowing. Paying users can also create unlimited audience lists and extend a Story’s shelf-life by an additional 24 hours. Stories, one of the app’s most popular features, currently expire after 24 hours.