Music Festivals Put Down Roots in Asia as War Makes Travel Tough

Global music festivals are moving closer to their audiences in Asia as war-driven travel disruptions reshape how far fans are willing to go.

Brands like Tomorrowland and Electric Daisy Carnival are rolling out more regional editions that draw audiences from nearby markets. This December, both will hold events in Thailand — in Pattaya and Phuket — as part of a broader expansion strategy.