Your Questions on Apple’s Critical 2026, Answered by Mark Gurman

This is the full transcript from an hour-long Live Q&A conversation between Bloomberg Managing Editor for Global Consumer Tech Mark Gurman and Tim Stenovec, anchor of Bloomberg Businessweek Daily on Bloomberg TV and Bloomberg Radio, on March 26, 2026. Listen to the conversation. From markets to politics, tune into Bloomberg Live Q&A to hear journalists break down the biggest news stories of the day — and answer questions in real time. Explore the Live Q&A archive.

Tim Stenovec:

Welcome, everyone. I’m Tim Stenovec. I’m the co-host of Bloomberg Businessweek Daily. It airs each afternoon on Bloomberg Radio and Television. Thanks so much for joining us for this Bloomberg Live Q&A. It’s Thursday, March 26th, 2026. It’s a live interactive experience. It features a conversation with Bloomberg reporters and editors columnists, too, about the week’s top stories. Today is a really special day because I’m joined by Bloomberg’s managing editor for global consumer tech, Mark Gurman. He’s a leading reporter who covers Apple. Not only does he break stories regularly about Apple’s products and software, but he knows about hires, he knows about people who are leaving before anyone else knows, and he shares them with Bloomberg subscribers. He has an exceptional depth of knowledge about the company because he’s reported on Apple for 17 years. And he’s here to answer all of your Apple questions as the company faces another critical year.

If you’re a digital subscriber and want to post questions for Mark, I see some of you doing that already, so thank you for doing that. Just click the sign in button now to get started. If you want to subscribe now to unlock that question box, you can click the subscribe button. I also want to note that this conversation is part of our monthly “Classroom to C-Suite” Live Q&A series. It focuses on news and topics critical to students, faculty and business leaders. I want to welcome those of you who are tuning in from your school. Okay, Mark, we have got about an hour here to cover a lot of ground, and we are already getting questions. So thank you to everybody who’s been asking questions. We got a ton of questions in advance, too, from Bloomberg digital subscribers who get your newsletter.