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Henkel Is Nearing a Deal for Hair Care Brand Olaplex

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By Ryan Gould and Dinesh Nair

March 26, 2026 at 12:43 AM UTC

Updated on

March 26, 2026 at 1:33 PM UTC

Henkel AG has agreed buy Olaplex Holdings Inc., the hair-care brand that developed a cult following for its shampoos and other treatments, in a $1.4 billion deal.

Dusseldorf, Germany-based Henkel will pay $2.06 a share for Olaplex, according to a statement Thursday that confirmed earlier Bloomberg News reporting.