Consumer

Babylist Approaches $1 Billion in Sales as It Eyes IPO Next Year

Natalie Gordon, founder of Babylist, sees revenue nearing $1 billion this year.Source: Babylist Inc.

Babylist Inc., which specializes in gift registries for expectant parents, is experiencing strong growth that’s setting the stage for a potential initial public offering.

The company said Thursday that revenue grew 45% in 2025 to surpass $750 million and it recorded profitability for the eighth consecutive year. It’s now considering a potential IPO as soon as 2027, according to a person familiar with the talks who asked not to be named discussing internal matters.