Federer-Backed On to Be Led by Founders as CEO Steps Down

A On Labs flagship store, operated by On Holdings AG, in Zurich.Photographer: Stefan Wermuth/Bloomberg

On Holding AG co-founders Caspar Coppetti and David Allemann will take over as co-chief executive officers in May as the Swiss sports brand looks to maintain its fast growth.

Current CEO Martin Hoffmann will step down from his role, while Chief Operating Officer Scott Maguire will also assume the title of president, according to a statementBloomberg Terminal Wednesday. The decision is designed to preserve On’s “entrepreneurial speed” and was made mutually, the company said.