Hyperdrive

Bikes Keep Honda Afloat Yet Even That Business Is Under Pressure

Honda’s Icon e at a press event in Tokyo in February.Photographer: Nicholas Takahashi/Bloomberg

Honda Motor Co.’s costly misfire on electric cars has dramatically increased the stakes for the company to avoid making the same mistakes with motorcycles.

Almost one out of every three motorcycles sold globally is a Honda, generating the majority of the manufacturer’s operating profit despite accounting for less than a fifth of sales. Even so, cracks are starting to appear as e-bikes from China encroach on its turf.