Asos Shares Jump as Womenswear Boosts Retailer’s Profitability

Asos Plc’s shares rose the most in four months after the online fast-fashion chain reported a 50% increase in underlying profits, driven by customer growth and strong performance in womenswear.

The British retailer, which has revamped its app to help shoppers find items as part of a turnaround plan, kept its full-year outlook unchanged in a trading update Wednesday. The shares rose as much as 16% in early London trading, the most since Nov. 13. They were down 25% this year through Tuesday’s close.