Consumer

Pop Mart’s Split Investor Outlook Faces Earnings Reckoning

Labubu toys at a Pop Mart shop in Bangkok.Photographer: Patrick Chengzhi Wang/SOPA Images/LightRocket/Getty Images

Investors will be looking to Pop Mart International Group Ltd.’s upcoming results for evidence that its strong growth can extend beyond the Labubu-driven boom, amid divided views over its prospects.

Focus will be on how quickly its other intellectual property characters can drive sales and if overseas expansion — particularly in the US — continues to gain traction. The Chinese toy giant is likely to report a 191% year-on-year jump in revenue for 2025, according to Bloomberg‑compiled estimates, when it releases results later Wednesday.