Big Take Asia Podcast

BTS Leads Netflix’s Push for Asian Viewers

On today's Big Take Asia podcast, we look at K-pop super group BTS' big comeback, and how Netflix is using the group's popularity to drive subscriber growth in Asia.

Members of the K-pop group BTS, RM, from left, V, Suga, J-Hope, Jimin and Jin, perform during their concert at Gwanghwamun Square in Seoul on March 21.Photographer: Kim Hong-Ji/AFP/Getty Images

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By Naomi Ng, Yang Yang, and K Oanh Ha

March 24, 2026 at 7:32 PM UTC

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BTS is back. After a near four-year hiatus, the K-pop icons returned with a historic Netflix event – the platform’s first concert live streamed from Asia.