Sheryl Sandberg Says Nscale and Its CEO Remind Her of Early Facebook

Sheryl Sandberg is back at a technology startup — and it reminds her of the halcyon days at Google and Facebook.

The veteran technology executive joined the board of a data center developer Nscale earlier this month, one of her first significant positions since leaving Meta Platforms Inc.’s board in 2024. On Monday, Sandberg said the London-based startup felt reminiscent of earlier times at Google and Facebook, where she played a prominent role building advertising businesses.