Roblox Overhauls Ad Policies in Bid to Boost Sponsorship Revenue

Roblox Corp. will take a share of revenue from sponsorships in its games as part of a major overhaul of its advertising policies.

Starting May 4, the company will update its guidelines to provide more clarity around what an ad is on the platform, according to a memo Roblox shared. Content will be identified as an ad if it involves compensation from a brand or promotes an off-platform product.