Kraft Heinz CEO Says Adding Protein Will Fix Lagging Food Brands

Kraft Heinz Co. is rolling out a series of healthier products to bolster some of its lagging brands, the first phase in the company’s efforts to revitalize growth after pausing its plans to split.

In March and April, the company will officially unveil a new high-protein Kraft Mac & Cheese, a snack-size version of Lunchables and a low-sugar hydration beverage from Capri Sun that includes electrolytes. The product launches are part of a broader effort to restore growth in three brands that have struggled, but have responded well to recent investments, Chief Executive Officer Steve Cahillane said in an interview with Bloomberg News.