Sonos Is Committed to Headphones, But CEO Says Car Audio Is a 'Hobby'

Sonos Ace headphones inside the design studio at Sonos’ headquarters in Goleta, California.Photographer: Kyle Grillot/Bloomberg

Sonos Inc. Chief Executive Officer Tom Conrad said the company remains committed to the headphones category, even though its first effort in that space failed to win over consumers.

At the same time, he downplayed the company’s effort to put Sonos in cars as a “hobby,” indicating it’s not a priority for the audio brand as it makes a return to more frequent product announcements following a disastrous software update two years ago.