JD.com’s European Push Pits Chinese Retailer Against Amazon

JD.com Inc. is launching in the UK and other European countries, part of an overseas expansion as China’s answer to Amazon faces intense competition in its home market.

The online retailer founded by billionaire Richard Liu aims to draw customers to its Joybuy.com with a promise of fast delivery of products, ranging from Chinese food, fridges and televisions to toys and cosmetics.