Apple Acquires MotionVFX to Boost Subscriptions With Creators

Apple Inc. acquired MotionVFX, a Polish company that develops popular plug-ins and add-on capabilities for the tech giant’s Final Cut Pro software, part of a broader push to generate more revenue from creative professionals.

“We are extremely excited to share that MotionVFX is joining the Apple team,” the MotionVFX team wrote on its website. The goal is to “continue to empower creators and editors to do their best work,” the company said.