Peloton’s New Comeback Bid Counts on GLP-1 Users, More Treadmills

Last year, Peloton Interactive Inc. was preparing a sweeping overhaul of its equipment and software for the AI era. The plan was a suite of cool new products and features that would help it capture new customers while locking in the already faithful.

A key idea was an upgrade kit that let Bike and Tread owners attach a camera to monitor their workouts. But in the lead-up to the introduction, Peloton leaders reached a startling conclusion: Too much of the legacy systems would need to be swapped out, making it impractical for customers to replace the parts on their own.