Target Boycott Leader Ends Protest of Retailer’s DEI Changes

The Atlanta pastor behind a year-long boycott of Target Corp. said Wednesday that his faith-based coalition ended its protest, calling it “the first step for the new Civil Rights movement.”

“We are claiming victory,” Jamal Harrison Bryant said in a YouTube broadcast. “Could things be different? Yes. But things are better. This fight for us, has now reached its conclusion.”