Whoop Is Launching $299 Blood Testing Service Aimed at Women

Whoop Inc., the maker of popular screenless fitness bands, is expanding its features for women with a new blood test that offers a more comprehensive view of their health.

The update builds on Whoop’s existing Advanced Labs Baseline Panel blood test, which looks at least 65 biomarkers related to the heart, metabolic and other areas. Now users can add on a test with 11 female-specific blood biomarkers, including those related to cycle regulation and hormonal transitions. The additional biomarkers, which will be available for purchase for $299 via the Whoop app, also examine thyroid function, nutrient sufficiency, bone–metabolic resilience and perimenopause.