Consumer

Lego to Expand in US as Robust Spending Eclipses Iran Risks

A shopper carries a Lego bag in New York.Photographer: Victor J. Blue/Bloomberg

Lego A/S, best known for toys using interlocking plastic bricks, plans to step up investing in the US, undeterred by the political risks from the Iran war.

Betting on resilient consumer spending in the world’s largest economy, the closely held Danish toymaker is planning on expanding its US footprint as it eyes further gains in market share there, Chief Executive Officer Niels B. Christiansen said in an interview.