Sports
China’s BYD Explores F1 Entry in First Auto Racing Push
Vehicles during the F1 Grand Prix of Australia at Albert Park Grand Prix Circuit in Melbourne on March 8.
Photographer: Lars Baron/Getty ImagesBYD Co. is examining options to enter competitive motorsport including Formula One and endurance racing, in an effort to boost the Chinese brand’s appeal globally, according to people familiar with the matter.
The automaker is looking at several options following its rapid growth outside its home market and competitive racing’s continuing shift toward hybrid engines, the people said, asking not to be named discussing private information.