Muji Is Turning Simple Skincare Into Its Next Growth Engine

Muji, the Japanese retailer known for pared-back household goods and logo-free clothing, is betting on its fast-growing, value-for-money skincare products to drive growth at home and abroad.

The company sees “great potential” to scale globally with its skincare products built on simple formulations, transparent labeling, and naturally derived ingredients at accessible prices, Mariko Ohashi, director of household merchandising at Muji’s owner Ryohin Keikaku Co., said in an interview.