How Swig Turned Dirty Soda Into a National Obsession

To understand one of the biggest names in soda right now, start with the TikTok videos. From November: “Apparently you can’t come to Utah without coming to Swig, so we’re going to try it!” says makeup influencer Mikayla Nogueira, approaching the door of the soda-fountain chain. “Oh, my God,” she gasps, tasting a Vanilla Vixen, a blend of cream soda, brown sugar and vanilla cream, sauce and syrup, served over pebble ice. “That is insane.” From September: After a four-hour pilgrimage to what was then “the only Swig in Florida,” a twentysomething with immaculate eyebrows tries her first Beach Babe (Mountain Dew, raspberry, peach and vanilla cream) and declares it “100% worth the trip.” In a 2024 post, the women filming their inaugural Swig orders are WNBA stars Lexie Hull and Caitlin Clark, who agree they’ve never tried anything quite like it. “It’s its own category,” Hull says. “10/10!”