Consumer

Kroger’s New CEO Will Focus on Price, Shopper Experiences

A Kroger grocery store in Savannah, Georgia.Photographer: Parker Puls/Bloomberg

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By Jaewon Kang

March 5, 2026 at 11:52 AM UTC

Updated on

March 5, 2026 at 3:04 PM UTC

Kroger Co.’s new chief executive officer laid out a value-focused vision to boost top-line growth of the largest US supermarket operator.

CEO Greg Foran said Kroger is working to become more competitive by taking out costs from unproductive areas and using that capital on price investments and customer experience.