Calvin Klein Is Missing Its Carolyn Bessette Kennedy Moment

Obsessed with the minimalist 1990s fashion in FX’s new limited series, Love Story: John F. Kennedy Jr. & Carolyn Bessette, 20-year-old Amelia Joyce hightailed it to Calvin Klein’s SoHo store in late February to buy the look. After all, Bessette Kennedy was famously a publicist at Calvin Klein before she married JFK Jr.; what better place to seek out her style? But instead of finding the brand’s flagship stocked with Bessette Kennedy’s “classy, monochromatic, simple” aesthetic, the NYU student says she stepped into a sea of logoed sweatshirts, windbreakers and denim dresses. “Nothing really stood out to me,” she says. “It didn’t seem like they were trying to emulate the show.” Joyce walked out empty-handed.

She’s not the only one trying to mimic the iconic style of Bessette Kennedy—or CBK, in internet speak—and coming up short. According to Google Trends, searches for “Calvin Klein 90s” shot up 850% in the US the week Love Story premiered. When customers found more fleece joggers and graphic tees on its website than the sleek basics they were looking for, some turned to secondhand sellers. The RealReal, a luxury resale platform, says it saw searches for Calvin Klein spike 139% in the 12 days following the broadcast of the first episode. “That simple, refined look is really what I’ve been resonating with,” says Lindsay Morrison, a 25-year-old resident of New York’s East Village, who went online in search of vintage 1990s pieces thanks to the show. (She hasn’t yet bought anything but has favorited several CBK-esque items to check back on later.)