Consumer Tech

Whoop to Expand Staff by 75% to Spur Growth Ahead of Likely IPO

Whoop founder and Chief Executive Officer Will Ahmed

Source: BusinessWire

Whoop Inc., the maker of popular screenless fitness bands, plans to increase its staff by as much as 75% this year to fuel growth ahead of a potential initial public offering.

The Boston-based company intends to add more than 600 new roles across various departments, including software, research, design, hardware, product development, manufacturing, sales and marketing, founder and Chief Executive Office Will Ahmed said in an interview announcing the expansion.