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Rolex Enthusiasts Get Kalshi Contracts to Bet on Watch Prices

A Rolex SA GMT-Master II watch during the Dubai Watch Week in November. — A Rolex SA GMT-Master II watch during the Dubai Watch Week in November.Photographer: Walaa Alshaer/Bloomberg

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By Katherine Doherty and Isis Almeida

March 3, 2026 at 2:00 PM UTC

Luxury watch devotees can now bet on where the price of their beloved Rolex is headed or which model Patek Philippe will discontinue.

Kalshi Inc. is working with watch marketplace Bezel to create so-called event contracts tied to high-end watches as part of a push to expand betting on collectibles, according to executives at the companies.