Tequila-Maker Becle Falls as US Demand for Jose Cuervo Cools

Barrels of tequila sit to age at the Becle SAB Jose Cuervo distillery in the town of Tequila, Jalisco state, Mexico.

Photographer: Mauricio Palos/Bloomberg

As North Americans cut back on tequila, Jose Cuervo-maker Becle is paying the price.

Shares in the Mexican company are down almost 14% this year, the worst performance in the Mexbol benchmark index, which has advanced 11% over the same period.