Puma Forecasts Another Year of Losses, Scraps Dividend

Puma SE forecast another loss this year and scrapped its dividend as the German brand looks to clear unsold sneakers and apparel and position itself for a return to profitable growth in 2027.

The company sees an operating loss of €50 million to €150 million ($177 million) in 2026, it said in a statement Thursday. Sales will probably fall in the low- to mid-single-digit percentage range, in line with analysts’ estimates.