Swiss Brand On Opens 32-Robot Sneaker Factory in South Korea

On Holding AG opened a factory in South Korea using robots to churn out high-end running shoes as the Swiss brand seeks to shake up footwear manufacturing.

The facility near the city of Busan, with 32 fully automated robots producing the upper part of sneakers, will increase On’s robotic production capacity 30-fold, according to a statement Wednesday. Currently, the company has four robots at its headquarters in Zurich using its LightSpray technology.