Spending & Earning

Bosses Ditch ‘Peanut-Butter’ Pay in Favor of Giving Big Raises to Top Talent

Stiff competition for standout talent is prompting more managers to reward the very best, while ignoring the rest.

The Manhattan skyline in New York. 

Photographer: Michael Nagle/Bloomberg

Didn’t get a pay bump this year? Maybe that’s because you weren’t the best.

After years of doling out so-called “peanut-butter raises” that spread modest pay increases around to all staff, more bosses would rather devote their budgets to giving chunky wage hikes to their stars, according to a recent Korn Ferry analysis. The reasoning, compensation experts say, is that employees with in-demand skills can pick up and leave if they don’t feel valued. For everyone else, at a time of white-collar layoffs, simply getting to keep a job is its own reward.