NBC Olympics Double Daily TV Audience to 23.5 Million Viewers
About 23.5 million people on average tuned in to watch daily coverage of the 2026 Winter Olympics on Comcast Corp.’s NBC network and other company outlets such as Peacock, the most in 12 years and almost double the number who watched four years ago.
The total was based on afternoon and evening sessions broadcast by NBC, according to a statement Monday. The audience was the largest for a Winter Games since Sochi in 2014 and up 96% from the 2022 Beijing Olympics.