Amer Sports Drops After Flagging Investment Costs in Salomon

Salomon clothing at the Milan-Cortina 2026 Winter Olympics megastore in Milan.

Photographer: Francesca Volpi/Bloomberg

Amer Sports Inc. shares fell after the company indicated that margins were affected by higher costs to promote its Salomon footwear brand.

The apparel group forecastBloomberg Terminal first quarter adjusted earnings of 28 cents to 30 cents per share, below the 33 cents expected by analysts polled by Bloomberg. Adjusted operating margin of 14% to 14.5% also lagged the 16.2% analysts had projected. The shares were trading down 4.5% early Tuesday afternoon.