Americans Can’t Quit Steak, No Matter the Cost
Beef prices are at an-all time high. New budget-friendly cuts are meeting demand.
A USDA-certified tender top sirloin fillet from Omaha Steaks.
Photographer: Terry A. Ratzlaff for Bloomberg Businessweek
Like many protein-obsessed Americans, Mesa Khalil is constantly calculating the best way to reach her 130-gram-a-day target. She’ll eat ground beef over rice or pasta throughout the week, but it’s a steak that both sates her cravings and helps her reach her goals. It’s “not a cheap diet to have. I feel like it’s definitely gotten more expensive,” says the 25-year-old hairstylist from Chicago, who once a week shells out $15 for a New York strip to sear at home on a cast-iron pan. “But honestly, same with everything else in this world, sometimes you just kind of have to bite the bullet.”
Follow The Big Take daily podcast wherever you listen.