Consumer

Starbucks Boosts Investments in ‘Focus’ Market India Undeterred by Mounting Losses

Cold brew coffee taps at a Tata Starbucks Ltd. store in Mumbai.Photographer: Abeer Khan/Bloomberg

Starbucks Corp.’s India unit is adding stores and offering new items like protein foam coffee to boost its footprint in the world’s most-populous country, undeterred by widening losses.

The business, already India’s largest coffee chain by store count, will prioritize expansion over profitability as investment accelerates, Tata Starbucks Pvt.’s Chief Executive Officer Sushant Dash said in an interview. The company is an equal joint venture between Starbucks and the Tata Group.