Aston Martin Owner’s F1 Deal With Himself Shows Turnaround Pain

The Aston Martin Valhalla.Source: Aston Martin

Looking for momentum in a turnaround that has run out of steam, Aston Martin Chairman Lawrence Stroll is making deals with himself.

The luxury-car maker, fresh off its third profit warning in a year, will get £50 million ($67 million) from Stroll’s Formula One team for using the Aston Martin name. The thing is, the racing outfit already owns the naming rights until 2055, with the new deal simply extending them in perpetuity.