Upstart Sarvam Unveils AI Model Customized for India Market

An Indian startup called Sarvam AI is making a push to create a viable competitor for the domestic market, unveiling an artificial-intelligence model that it says is more tailored to the languages and cultures of the world’s biggest market than the likes of ChatGPT and Claude.

The Bangalore-based company announced two models at a high-profile AI summit in New Delhi, a showcase for Prime Minister Narendra Modi’s efforts to make his country a leading player in the emerging technology. Sarvam’s models are built to be used through voice commands and are accessible through 22 Indian languages, which the company says will be a competitive advantage in the country of 1.45 billion where the vast majority can’t read, write or type in English.