Consumer

Kraft Heinz Replaces a Top Executive as It Pulls Back From Split

Heinz ketchup and mustard packets.

Photographer: Michael Nagle/Bloomberg

Kraft Heinz Co. announced Wednesday it’s replacing its North American president this month as its new chief executive officer embarks on a plan to bolster growth at the struggling food company, rather than continue with a planned split.

The shakeup in Kraft Heinz’s senior ranks is an initial step in CEO Steve Cahillane’s ambitious plan to turn around the company, instead of cleaving its top-performing condiments and boxed meals apart from its lower-growth grocery staples.