After 16,831% Jump, Booking Splits One of the Priciest US Stocks

One of the highest price-tag stocks in the US equity market is about to get a deep-discount markdown.

Booking Holdings Inc., whose shares closed at $4,269.99 a piece on Wednesday, said its board of directors approved a stock split that will give investors 25 shares for each one they own — a step that high-flying companies often take to make sure their stock doesn’t look too costly to investors.