Downsizing Is The Biggest Trend in Restaurants and Hotels Right Now
The new motto for dining rooms, clubs and even hotels from New York to London is “content per square foot.”
For the new Keli restaurant in Madrid, the Rockwell Group prioritized intimate spaces, to give guests a sense of belonging.
Source: Rockwell Group
If you’ve been to a space designed by David Rockwell, you’ve likely been impressed by the grand scale and soaring lines. The architect is renowned for creating vast nightlife projects, such as the Tao restaurants, where it’s not unusual to see 300 people at a time, and the 26,000-square-foot Nobu in Doha. He’s also collaborated on epic performance venues, including the $475 million, eight-story Shed at New York City’s Hudson Yards (to which Michael Bloomberg, founder and majority owner of Bloomberg LP, was a significant donor). Plus he does theatrical sets, including one for the neon-drenched Chess currently on Broadway. Rockwell specializes in spectacle.
Now he’s leading the charge on a markedly different luxury trend: intimacy.