AXIAN Bets on Insurance to Deepen Risk Underwriting in Africa

AXIAN operates in 21 African countries including Madagascar, Tanzania, Senegal, Togo and Uganda. 

Photographer: Badru Katumba/Bloomberg

AXIAN Group, a pan-African conglomerate spanning telecommunications, energy, real estate, fintech and financial services, is expanding into insurance underwriting to tap the world’s least covered regions.

The group, which generated $2.75 billion in revenue in 2024, has launched VIA Insurance and VIA Assurance in Madagascar, according to Hassane Muhieddine, chief executive officer of AXIAN’s financial services cluster.