Super Bowl Gives Prediction Bets Record $1.2 Billion Trading Day

Bad Bunny performs during Super Bowl LX at Levi’s Stadium in Santa Clara, California on Feb. 8.Photographer: Patrick T. Fallon/AFP/Getty Images

Kalshi Inc. said it registered over $1 billion in trades related to the Super Bowl, a record surge that underscored the threat that booming prediction markets pose to traditional gambling companies.

The New York-based startup hosted $871 million in trading on Sunday alone, topping its previous busiest single day by 60%, according to estimates by Bank of America Corp.