Consumer

Mattel Shares Plunge After Holiday Results Miss Estimates

Mattel Inc. brand Barbie toys for sale at a store in Chicago.

Photographer: Christopher Dilts/Bloomberg

Mattel Inc. shares plunged in premarket trading after the toymaker reported holiday resultsBloomberg Terminal that fell short of analysts’ estimates and issued a 2026 forecast for lower profit.

Shares of Mattel fell 32% in premarket trading on Wednesday, setting it up for its biggest fall on record if the losses hold. The stock was up 6.1% this year through the close of regular trading in New York.