Hasbro’s ‘Magic: The Gathering’ Sales Soar on Popular Tie-Ins

Hasbro Inc. more than doubled year-over-year revenue from its popular card game Magic: The Gathering in the fourth quarter.

Tie-ins from beloved franchises like Avatar: The Last Airbender and Final Fantasy contributed to Magic’s $502.4 million in revenue in the fourth quarter, the company said Tuesday. The game brought in $1.72 billion in revenue across all of 2025 — roughly 37% of Hasbro’s total sales for the year.