Gucci Sales Beat Sends Kering Shares to Biggest Gain Since 2020

WATCH: Gucci sales fell less than expected in the final months of 2025 as Kering’s new CEO Luca de Meo pushes to revive the luxury group’s biggest brand.Source: Bloomberg

Better-than-expected sales at top brand Gucci sent Kering SA shares soaring as investors bet new Chief Executive Officer Luca de Meo will revive growth at the struggling luxury group.

While comparable revenue at Gucci fell 10% in the fourth quarter, the decrease was the smallest by percentage in two years and slightly better than analysts anticipatedBloomberg Terminal. Annual profit at the label also exceeded expectations.